What is the difference between HE and regular detergent?
P&G
Procter & Gamble
What is the difference between HE and regular detergent?

High Efficiency (HE) laundry detergent is designed specifically for HE washers, which use less water than regular washers. For that reason, HE detergent is formulated to perform well in low-water conditions by creating fewer suds and dispersing dirt and dyes quickly.
 
Our HE laundry detergents use Tide’s Smart Suds™ technology so that suds collapse instantly and rinse away quickly, helping you save time, water and energy by preventing HE washers from running additional rinse cycles. Tide HE detergents also have special dirt capturing ingredients to help suspend dirt and dyes in the water, which helps keep them from re-depositing on your clean laundry.
 
Check out this video to see our HE detergent in action!
Tide | HE Turbo Clean: Collapsing Suds

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